Think Utah State University

Think Utah State University

Blue "Think" balloons lined the sidewalks Friday, Sept. 5, as Utah State University launched a new era in recruitment. The team of Public Relations and Marketing and the Office of Admissions kicked off a dynamic new publicity campaign.

The campaign theme is "Think Utah State" and will be used to recruit high quality students, build Utah State's reputation as a land and space grant university and to create connections with donors, alumni and the community.

The launch celebration began with a fun and informative presentation of the new campaign and recruitment plan. Speakers wearing "Think" buttons included Vice Provost for Undergraduate Studies and Research Joyce Kinkead, Director of Public Relations John DeVilbiss, Director of Admissions Jimmy Moore and their colleagues.

"The 'Think' campaign will help us stay in touch and say the same thing over and over again," said DeVilbiss. "If we do that, we’ll get our message across."

The "Think" look was unveiled in new recruitment publications, new Utah State advertisements in the Salt Lake City International Airport and in the design of the new university Web site.

Joyce Kinkead profiled several outstanding new freshmen as the product of recruitment efforts. Making their debut were the "Aggie Ice Cream Girls," Laree Ipsen and Emily Ross, who work at the dairy and were featured in a photograph in the new publications. The celebration was topped off with tours of the new admissions office and a scoop of Aggie Ice Cream.