RSVP for Integrated Marketing Workshop

 

The date is fast approaching for a free workshop offered by the Office of Public Relations and Marketing featuring integrated marketing expert Christopher Simpson. The workshop is open to faculty, staff and interested students. An RSVP is required.

 

Is our institution's image understood? Does our reputation match our accomplishments? How do our colleges and divisions shape our university's overall image? What is the value of working collectively in our communication efforts in areas such as recruitment and fund raising? These questions, and more, will be addressed during the session.

 

Simpson, who has worked with major universities around the country in developing integrated marketing plans, will take the group through the steps and payoffs of coordinating Utah State’s communication efforts. The result will enhance Utah State University's image, reputation and visibility. He is especially adept at helping universities short on resources and staffing to implement successful integrated marketing.

 

The workshop is April 18 and runs from 9-11 a.m. in the Haight Alumni Center. If attending, RSVP to John DeVilbiss, 797-1358 or john.devilbiss@usu.edu.