New UPR Program features Authors of Best-selling Book

Utah Public Radio will broadcast a new program featuring the authors of the best-selling book Freakonomics.

The program, airing at 10 a.m. each Thursday, follows Stephen Dubner and Steven Levitt as they explore the hidden, economic side of just about everything, from sleep to cursive handwriting to will power.

“Freakonomics” joins a new range of daily 10 a.m. programs that includes “TED Radio Hour,” “Radiolab” and USU’s own “UPR Presents.” UPR director Peg Arnold, is pleased, she says, to “bring this extraordinary addition to our recently reinvigorated lineup.”

UPN 91.5 FM serves the Cache Valley and can be found online at upr.org at any time. Utah Public Radio is a part of the College of Humanities and Social Sciences at Utah State University.